Each of them have tremendous followings, and their followings will affect sales of their e-books, as well as our other e-books. It is a hyper-networking effect. This kind of behavior just doesn’t happen when people walk into a Barnes & Noble. It’s a completely different way of marketing and selling things.

Most e-book projections are wrong. They anticipate for every $1 billion lost in the traditional book business that $1 billion will be gained in the e-book business. This ratio is actually closer to 1-to-2 because people are collecting e-books like nuts for the winter. They are easy to buy and download, much like music. And, frankly, it’s fun to fill up your iPad with a colorful, robust set of thumbnails in your library. I don’t know why this is a good feeling, but it is.

- Med høy moms blir avisene mer avhengige av annonseinntekter. Da må de ut og slåss om massemarkedet, og det vil føre til at de blir likere. Når leserinntektene er det viktigste, tjener derimot avisene på å treffe nisjer og slik unngå konkurransen fra de andre, sier han, og legger til at han synes det er merkelig at bransjen ikke fremmer dette sterkere selv